For Brands

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Our brand currently orders coasters. Do you expect us to order coasters as well as Seat Savers?

No. The Seat Saver coaster is designed to work UNDERNEATH the drink just like a traditional coaster. However, unlike a traditional coaster, The Seat Saver has added value in its ability to fit conveniently OVER any type of glass or bottle in the bar, clearly indicating to all other patrons that a seat/drink is still being used.

Is this an actual problem in bars? Are people really trying to figure out a way to save their seats?

All across the country, in smoke-free markets which make up 70% of the cities in the U.S., bars and restaurants are spending money on products whose only function is to save seats. Examples include poker chips that say, ``This Seat is Reserved,'' and table tents that say ``Be Right Back.''

These products have only one use and provide limited, if any at all, advertising space.

In venues without products that indicate a patron will return to a seat or drink, patrons are trying to solve this problem on their own. Customers are stuffing napkins in the top of beer bottles or laying napkins over their cocktails, hoping others will get the message. Besides looking unsightly, napkins have a tendency to fall off or into the drinks.

Our brand is heavily focused on draft beer. Why we would need a coaster with a hole in it if our beer is served in pint glasses?

Chances are, your beer is distributed to bars that serve more than just draft beer. Highball, Collins, rocks, and martini glasses are commonly used even in bars that are known for draft beers, and the hole in The Seat Saver accommodates straws and olive picks in all of these glasses. Considering the likelihood that bottled beer, bottled water and wine coolers are also sold at participating accounts, The Seat Saver clearly is the best fit to work on all glassware and bottles. Here’s an example of what this means for your brand:

Two customers are at the bar. One is drinking a martini and the other a vodka soda. Both customers step away to make a phone call and use a Seat Saver with your beer brand on it. A moment later, a third customer (who is going to order a beer) approaches the bar and sees The Seat Saver on top of the highball and martini glass, each with your beer brand on them. Though the first two customers were drinking cocktails, the third customer (and all other customers) are exposed to your beer brand on The Seat Saver, increasing the chances of them ordering your beer.

My company is happy with the quality of coaster we currently use. What kind of quality are The Seat Saver coasters?

Since we have agreements with all the leading coaster manufacturers, we ensure the same high quality coaster that you are currently producing.

My brand isn’t offered at sports bars as we’re a high-end spirits company. Will the accounts that carry my brand carry The Seat Saver?

Due in large part to the non-smoking laws and a cell-phone-reliant culture, customers at high-end bars and restaurants also have to contend with lost drinks/seats. Bars and clubs that would never have offered coasters in the past are more than happy to use Seat Saver coasters as it is better for their customers and staff and does away with unsightly napkin mess on the bar.

Why would a bar use Seat Savers instead of regular coasters?

Traditional coasters, which only have one function, do not make the bartenders life easier, help save money for bar owners or provide any particular point of service for the customer. The Seat Saver, however, sees to it that a bartender is not wasting his or her valuable time ‘policing’ the bar, saving seats and drinks. Seat Savers reduce the number of drinks being prematurely thrown away, which cuts down on added costs incurred by the bar. And finally, The Seat Saver enriches the customers experience by attending to their needs in what is fast becoming a smoke-free bar and restaurant, world. (Over 70% of the cities in the United States are smoke-free in bars and restaurants-ANR, America for Non-Smokers Rights. October 2006.)

Besides for the added visibility, how do brands benefit from bars using Seat Savers instead of regular coasters?

Bars typically have sleeves and sleeves of coasters in storage. However, bartenders are not usually loyal to any one brand, and they will just end up grabbing whatever sleeve of coasters is in reach. That said, if a bar has Seat Savers, bartenders are apt to reach for them because of the added benefits they provide. This gives brands that advertise on Seat Savers a competitive edge, ensuring that their advertising dollar is being seen on the bar now and not collecting dust in storage.